Co-conspirator for good
Over the years I have gained valuable strategic marketing and leadership experience working with incredibly smart people and taking on responsibilities spanning branding advisory, business and project management, digital marketing and core technology value design.
In my current position, I play a key role in formulating strategy, policy and leading a multidisciplinary team of badasses to implement towards business success for our category-leading clients.
Before then I was at Insight Publicis, one of Africa’s largest agency groups and Nigeria’s advertising juggernaut. In my time there I coordinated a Sub Saharan Africa team of strategists to plan the relaunch of a global beverage brand’s product in 7 African markets.
Further, I designed the launch strategy that propelled a certain Asian mobile phone maker’s flagship phone to gain a 45% market share in 3 African countries. The brand also reached the mass affluent market segment it could not before.
In my work, I advise business leaders and high-powered teams on value design, product and growth strategy
One of my most notable experiences. Co-authored part of a global chapter contribution to a book on brands and CSR in Challenging Times by the London Metropolitan University.
Was selected as one of the 120 youngest and brightest professionals in the world to watch out for by the Mountbatten Program.
Got a sponsored invitation to the prestigious MIT Sloan School of Management to join its technology strategy program for executives.
Membership of institutions like the Chartered Institute of Marketing, UK (MCIM) provide strong credibility. Bagged that too.
Joined other top marketing professionals in Africa as a creativity and innovation juror for the Pitcher Awards– Africa’s benchmark for creative excellence.
Every now and then
I share my discoveries on the Idea of Value as a principle for competitive endurance with organizations and people that are crazy enough to challenge themselves.
Shokunin Kishitsu is a Japanese vocational concept, it means Craftsman Spirit. To attain true mastery, the worker, cleaner or CEO, is required to treat his vocation with dignity and diligence.
He becomes better by devoting himself. Just like the craftsman who keenly handles his object of trade, he takes pride in his work and becomes one with it.
It is about constant learning. Giving our best each time. Evolving with every endeavor. Holding oneself to standards that possibly exceed people’s expectations. Especially when no one is praising you.
The idea has stayed with me as a symbolism of how I approach work, life and opportunities.
How a man’s work should be approached with the reverence of a calling, an extension of God's glory.
Other important things are value, academia, globalization, strategic innovation management, comparative cultures, universal consumer and market undercurrents. And how the application of these considerations impacts building enduring organizations.
Away from my work and bookish self, I am a tennis-head, gamer, an Apple fanboy, and writer. I think I've got jokes too.
Oh! And a dreamer about my future OFR/MFR status for distinguished global representation of the Federal Republic.
What I do with my unique set of skills
Just one mission: assess, design and measure ways to thrive on a unique set of capabilities.
The outcome helps people and organizations discern, achieve transcendence and build things that endure. Owning value elements that go deeper than sensory expectations improves success.
I build with the following non-negotiables in mind.
The idea of Value
Uncovering answers to questions about the usefulness and distinction of anything beyond necessity. With the outcome I model sustainable value propositions.
Choices that should not be made. Anyone can tell you what to do. But principle and differentiation are established in what you should not.
Explore the shifts in human and market behaviour– the way things are done and what they teach us about finding an entry point to enhance, shape or completely transform behaviour.
A different way of thinking. How the new interacts with the old to determine the future. Together we will design, test and document agents of your product or brand elasticity.
Adaptive, expansive and accessible growth built into the product or idea origins. Keeps vital performance benchmarks core to a brand's genetic code from get-go.
To find y given x, I invest quality time and resources rapidly thinking about, uncovering and testing intelligence-oriented answers to the questions of value in any endeavour.
Carefully develop thoughts, models and tools that turn ideas into useful products. If deep utility is understood, then profit is certain.
Integration Through Diversity (ITD)
Apply signature entry points in building a strategic infrastructure, after which I establish critical partnerships for implementation.
Copyright © olatomide asher, 2020.